Welcome to the Daily Spark. Short daily blogs with musings, experiences, tips, links or general knowledge to help #IgniteYourSpark.
Welcome to Day 3 of the Daily Spark. This will be a daily journal, so to speak, from the world of SparkHub. We will bring to you in-house and guest blogs that cover a wide range of topics, tips, tricks, daily experiences or just a thought-provoking idea to help #IgniteYourSpark.
Today’s Spark is brought to you by SparkHub founder and chief igniter, Sara.
It’s ok to not be the cheapest. It’s even ok to be expensive. As long as whatever you’re charging is in line with your values, sense of value and makes you feel good.
I was chatting recently to a friend who is moving into freelance work. She’s struggled for a while to come to terms with not accepting every piece of work at every price point i.e. putting a higher value on her time and work. I’m a couple years further down the road in terms of how long I’ve been self-employed and I’ve been through this process, over and over, around the block and back again. There was a time when we would say ‘yes’ to everything, accommodate every bargain hunter on the scene and were most definitely one of the cheapest on the market. Of course; we attracted the lowest value work with the highest demanding clients and the biggest hassle projects. It took years of confidence building, self development, mentoring and, yes, failing, to effectively one day decide to double our rates. It was scary, but almost instantaneously we started working on high end projects with clients who valued our work so much they were willing to pay premium rates. And it felt fantastic.
Doubling your rates overnight is hard work and not the right step for everyone (check out Denise Duffield-Thomas‘ [a.k.a The Lucky Bitch] free pricing course for great tips). However, if you’re starting to see a pattern with being low-price and under valued it’s time to reevaluate. The effects are far reaching; placing more value on the work you do is a great confidence booster, clients see quality in a service with premium pricing and you will start attracting clients who value and invest in their business.
Happy earning 🙂